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DHS Boosts 'Self-Deportation' Ad Blitz During Shutdown, Touts CBP Home App On Univision And YouTube

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DHS ramped up spending on a nationwide 'self-deportation' ad campaign during the federal shutdown, promoting the CBP Home app across Facebook, Instagram, YouTube, and TV. Targeting heavily Hispanic audiences in California and Texas and buying spots on Univision and soccer broadcasts, the buys total hundreds of thousands this month amid a broader campaign exceeding $50 million. Lawmakers and watchdogs allege partisan misuse and procurement irregularities, while independent reporting shows limited app effectiveness and confused users.

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